When it started as a means to keep in touch with your friends and make some new ones… it was just a fetish. Nobody could have guessed that it would become so huge one day. But here it is – Facebook – the unbelievable success story! The unparalleled giant! The company of Mark Zuckerberg is scaling new heights of success every day, every month and every year. We don’t speak, it’s the data and the figures that sketch the outline of the vast reach of this company. If you want to know what money and success really look like in mathematical numbers then follow Facebook and read on this article.
Facebook continued its rise towards new summits last year too. The company reported that itearned a revenue of $5.84 billion and had about 1.59 billion monthly active users in last quarter alone. It had 1.55 billion users last quarter, and an impressive 14 percent increase over this time last year. And that $5.84 billion? It’s a whopping 52 percent increase year-over-year. Taken as a whole, that means Facebook had a revenue of $17.93 billion in 2015, which is a 44 percent increase from 2014.
A large chunk of Facebook’s revenue (about 80 percent) comes from mobiles. Facebook also enjoyed 1.44 billionmobilemonthly users last quarter. What’s even more impressive is that Facebook kept the trend for daily active users — as of last quarter, an average of 1.04 billion people used Facebook every day, and 934 million of those people were on mobile.
Zuckerberg gave a detailed summary of his earnings by revealing that more than one billion people used Facebook’s Groups last year. More than 950 million people used a ‘Safety Check’ feature to let folks know they were safe during the refugee crisis and the Paris attacks. He also informed that 500 million people use the site for Events every month and a whopping 123 million events were created in 2015. The developing world also had a share to contribute to Zuckerberg’s earnings. Around 80 million people use ‘Facebook Lite’: the lightweight version of the site for less sophisticated mobiles. A contributing factor in the earnings was also the recent efforts made to increase video advertising for lower bandwidth mobile devices which are more prevalent in developing countries.
Zuckerberg also reiterated the importance of videos and he revealed that they intend to invest more in this area. Presenting figures, he informed that people have watched over a 100 million hours of video on Facebook and the company is working on ways for users to discover even more. There could even be a dedicated section for people whojust want to watch videos, he said.
And if you thought it is just that social network and videos doling out money in Zuckerberg’s account, then you are probably forgetting Whatsapp, Instagram and their Messenger. The last quarter figures reveal that Whatsapp now has 900 million users, Instagram has 400 million users and Messenger has 800 million users.The Messenger platform has specially caught the fancy of Zuckerberg. Facebook is now testing it so you could use it with the M digital assistant and you can even order transportation through it thanks to a partnership with Uber. Zuckerberg said that the company is even working with airlines so you could potentially check-in with a flight reservation just by using Messenger.
And to wind up, who can forget Facebook’s interest in VR? Just to remind you, Facebook owns Oculus! This is another thing bringing a smile on Zuckerberg’s face as he accepts: “VR is going to be a big area of investment for us. It’s going to change how we’re going to communicate, work and play games. We’re off to a good start.”
Wow!! Here we are struggling with our electricity and mobile bills and Zuckerberg sitting over there doesn’t probably know if there exists anything below millions!
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Author: Technology Blog
