The logo of any company is very important sometimes more important than the name of the company itself. Not only does it give a distinct identity to the company, it also helps depict the aim and goals of the company in a symbolic way. Logos generally have a greater recall value than names because pictures are far easily remembered by human brain than words. You instantly recognize the Columbia Pictures logo at once when the lady with the torch and American flag draped around her appears on the screen. And Puma… nobody needs the name of the company after seeing that logo. Such is the importance and recall value of a logo. This is the reason why big companies spend whopping amounts of money on the design of their logo.
Today let’s look at 12 of the most common logos and their hidden meanings:
1.Adidas
Known for designing and manufacturing sports shoes, clothing and accessories, the company’s logo has three bars with increasing heights slanting towards left. These slanted bars symbolize a mountain or a hurdle to be crossed. Through this depiction, the company wished to give a message to the users that its products will help the users to overcome even the biggest of challenges (mountain like) thereby helping them exercise their full athletic potential.
2.Amazon
Who doesn’t visit the luring site of this online retail company once every day? All those who remain online daily are in a habit of visiting this site mostly out of habit and happily so. The two major reasons it is said, prompted the CEO of Amazon Jeff Bezos to opt for this logo. First, it starts with the letter A which would help it in appearing at the top of any online alphabetical listing and second reason which signifies the soul of this company, it is the name of the river known for its diversity, exotic flora and fauna and the large areas it flows through. Bezos wanted the same qualities to be the USP of his online retail site. In addition to this, the logo has a yellow arrow that initiates from the letter ‘a’ and points at the letter ‘z’ in the end. This arrow signifies that the site caters to all your needs from A to Z and rightly so.
3.AT&T
The logo of an American multinational telecommunications corporation is something everyone has seen many a times. The blue longitudinal lines wrapping around a white spherical globe symbolizes wires wrapping around the whole world signifying that the operations of the company are such that they span the entire globe. It depicts the reach of the company globally.
4.Beats
Beats Music isn’t something that you experience nowadays as it has been gobbled up by Apple Music but still you can’t take away the cleverness with which the beats logo was created. Though you would say, what brains would one require to put the letter ‘b’ in a white circle? The thing is, if you look closely you would see the brilliance of it because the ‘b’ in the white circle also creates an impression of the side of a person’s face wearing red headphones.
5.Cisco
Cisco functions as the backbone of the internet world because their networking technology is par excellence. Regarding the logo design, the name Cisco is an abbreviation of San Francisco and the vertical lines of varying heights roughly represent the San Francisco’s Golden Gate Bridge and it is also signifies a digital signal.
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